According to a report by Research and Markets in 2024, the global beauty market is on a strong growth trajectory. By 2032, global industry revenue is projected to hit $618.7 billion, with a compound annual growth rate (CAGR) of 4.9%. Key factors driving this expansion include increasing consumer demand for personal care, the emergence of advanced beauty products, the rising preference for natural cosmetics, and the expansion of e-commerce platforms.

根據 Research and Markets 2024 年的報告，全球美妝市場正處於強勁的成長軌道。預計到 2032 年，全球產業收入將達到 6,187 億美元，年複合成長率（CAGR）為 4.9%。推動此一擴張的主要因素包括消費者對個人護理需求的增加、先進美妝產品的崛起、天然化妝品的偏好提升，以及電子商務平台的快速擴展。

 

Revenue forecast for Vietnam’s Beauty Market (2018 - 2027). Source: GMP EU (2024).

 

In Vietnam, the beauty and cosmetics industry continues to be a dynamic and promising sector. According to a 2022 report by Statista, Vietnam's cosmetics retail market revenue is expected to increase to USD 2.69 billion by 2027, with a CAGR of approximately 3.32% from 2023 to 2027. Meanwhile, Mordor Intelligence (2024) forecasts an industry growth rate of 4.94% by 2028.

在越南，美妝與化妝品產業持續展現出活力與潛力。根據 Statista 2022 年的報告，預計越南化妝品零售市場收入將於 2027 年達到 26.9 億美元，2023 至 2027 年的年複合成長率約為 3.32%。同時，Mordor Intelligence（2024）則預測該產業到 2028 年的成長率將達到 4.94%。

 

Imported cosmetics still dominate the market, with products from South Korea, China, and Japan holding a significant market share. According to Kirin Capital’s 2024 report. More than 90% of cosmetics consumed in Vietnam are imported. Singapore is Vietnam's largest cosmetics exporter, accounting for 29% of the market share, followed by South Korea, China, Thailand, and the United States, according to the General Department of Vietnam Customs. In the first 11 months of 2024, the imports of Vietnam’s cosmetics and fragrances reached over USD 1.3 billion, marking a nearly 17% increase from the same period in 2023.

進口化妝品仍主導越南市場，來自南韓、中國與日本的產品佔有顯著市占率。根據 Kirin Capital 2024 年的報告，越南消費的化妝品中超過 90% 為進口品。越南海關總署資料顯示，新加坡是越南最大的化妝品出口國，佔市場份額的 29%，其次依序為南韓、中國、泰國和美國。2024 年前 11 個月，越南化妝品及香氛進口額超過 13 億美元，較 2023 年同期成長近 17%。

Market share of imported cosmetics and fragrances in Vietnam (First 11 Months of 2024). Source: General Department of Vietnam Customs.

 

The industry’s growth is influenced by various factors. Among these, the rising preference for natural cosmetics and adopting natural beauty methods are having the most significant impact. Consumers are becoming increasingly conscious of health and environmental factors. This trend presents a substantial opportunity for organic cosmetics brands to reach a potential customer base. The global organic cosmetics market is projected by Grand View Research to reach USD 54 billion by 2027. In Vietnam, several local brands, such as Cocoon, and Thorakao, are gaining traction with their vegan and natural ingredient-based products.

產業的成長受多種因素影響，其中消費者對天然化妝品及自然美妝方式的偏好提升，帶來了最顯著的影響。消費者對健康與環境議題的意識日益增強，為有機化妝品品牌開拓潛在客群提供了可觀的機會。根據 Grand View Research 預測，全球有機化妝品市場將於 2027 年達到 540 億美元。在越南，像 Cocoon 和 Thorakao 等本地品牌，因其純素及天然成分產品而逐漸受到關注與青睞。

Additionally, the expansion of e-commerce has contributed to the beauty industry’s growth. Kirin Capital (2024) reports that approximately 20% of cosmetics in Vietnam are purchased online through platforms such as Shopee, TikTok Shop, and Lazada. Between 2024 and 2027, the e-commerce sector's growth rate is expected to rise from 20.2% to 24%. The e-commerce boom has driven beauty product sales to a record USD 1 billion (VND 26 trillion) in the first half of 2024 alone.

此外，電子商務的擴展也促進了美妝產業的成長。根據 Kirin Capital（2024 年）報告，約有 20% 的越南化妝品透過 Shopee、TikTok Shop 和 Lazada 等平台線上購買。預計在 2024 至 2027 年間，電子商務部門的成長率將從 20.2% 提升至 24%。僅在 2024 年上半年，電子商務熱潮便推動美妝產品銷售達到創紀錄的 10 億美元（約 260 億越南盾）。

Vietbeauty & Cosmobeauté Vietnam 2025: A Premier Beauty Industry Trade Show越南美容展 Vietbeauty & Cosmobeauté Vietnam 2025：頂尖美妝產業貿易盛會

Amid the rapid expansion of the beauty market, beauty exhibitions play a crucial role in connecting businesses, distributors, and industry experts. Informa Markets Vietnam will bring the Vietbeauty & Cosmobeauté Vietnam exhibition back from July 24 to 26, 2025, at Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. This event is one of the largest and most established beauty exhibitions in Vietnam, featuring over 3,000 brands and 700 exhibitors from around the world.

在美妝市場快速擴張的背景下，美妝展覽在連結企業、經銷商及產業專家方面扮演關鍵角色。英富曼市場越南（Informa Markets Vietnam）將於 2025 年 7 月 24 至 26 日，在胡志明市西貢展覽與會議中心（SECC）舉辦越南美容展（Vietbeauty & Cosmobeauté Vietnam）。此活動是越南最大且最具規模的美妝展之一，匯聚超過 3,000 個品牌及 700 家來自全球的參展商。

The exhibition will showcase a diverse range of products, ranging from natural cosmetics and beauty products to aesthetic technology and spa equipment, medical aesthetic devices, natural skincare solutions, cosmetic packaging and manufacturing, beauty ingredients, and salon tools. 

展覽將展示多元化產品，包括天然化妝品與美容產品、美學技術與水療設備、醫療美容儀器、天然護膚方案、化妝品包裝與製造、美妝成分，以及沙龍工具。

Exhibition booths showcasing international beauty brands. 展覽攤位展示國際知名美妝品牌。Source: Vietbeauty & Cosmobeauté Vietnam 2024.

Vietbeauty & Cosmobeauté Vietnam 2025 is more than just a trade exhibition—it serves as a hub for business networking, industry insights, and trend updates. In addition to exhibitor showcases, the event will feature conferences and competitions, creating a platform for industry professionals to exchange knowledge and explore market opportunities. 

越南美容展 Vietbeauty & Cosmobeauté Vietnam 2025 不僅是貿易展覽，更是商業交流、產業洞察與趨勢更新的樞紐。除了參展商展示外，活動還將舉辦會議與競賽，為業界專業人士提供知識交流與市場機會探索的平台。

The 2025 edition welcomes prestigious industry partners such as ADSS, Bitmoji, CPL AROMAS, KOLANBIS, LANBENA, Mary Cohr, SIFULI, Viet Huong Cosmetics… 

2025 年展會將迎來多家知名產業夥伴，包括 ADSS、Bitmoji、CPL AROMAS、KOLANBIS、LANBENA、Mary Cohr、SIFULI、Viet Huong Cosmetics 等。

 

Vietbeauty & Cosmobeauté Vietnam 2025 is set to maintain its status as one of the leading beauty industry events in Vietnam, bringing together the latest innovations and products. The event aims to support the growth of Vietnamese businesses while fostering long-term partnerships with global brands, distributors, and retailers. Additionally, it provides a professional environment for attendees to gain valuable knowledge and practical industry experience. 

越南美容展 Vietbeauty & Cosmobeauté Vietnam 2025 將持續保持越南頂尖美妝產業盛會的地位，匯聚最新創新技術與產品。該活動旨在支持越南企業成長，並促進與全球品牌、經銷商及零售商的長期合作夥伴關係。此外，展會還為參與者提供專業環境，讓他們獲取寶貴知識與實務產業經驗。

 

Detailed Information about Vietbeauty & Cosmobeauté Vietnam 2025

Date: July 24 – 26, 2025
Opening Hours: 9:00 AM – 5:00 PM daily
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City, Vietnam
Website:https://www.vietbeautyshow.com